Economic globalization facilitates the influx of overseas brands and retailers to the Asian markets. China as the second largest label market in the world, to cope with new opportunities, local label printers and end-product manufacturers are on keen competition and are precipitated to apply advanced solutions and machinery to their production line.

With over 30-year history in organizing trade exhibitions, Adsale Exhibition Services Ltd taps this potential market and organizes Sino-Label (The China International Exhibition on Label Printing Technology) to meet the market needs. This specialized label printing expo in South China will display a spectrum of Label Printing Machinery, Bar Code Printer, RFID Label Machinery, Anti-counterfeit Technology, Label Security Solutions & Applications, Self-adhesive Materials, Testing Equipment & Accessories, etc. In 2008, Sino-Label will be held from March 4 -7, 2008 at the China Import & Export Fair Pazhou Complex, Guangzhou, PR China. Organized by Adsale Exhibition Services Ltd and China Foreign Trade Center (Group), and co-organized by Label Printing Sub-council, China Trade Association for Anti-Counterfeiting, the fair will occupy 12,000 sqm and attract renowned label machinery and solutions suppliers with its three distinctive advantages.

Geographical Advantages
Taking place in Guangzhou, South China, Sino-Label 08 captures the flourishing industry basis of Pearl River Delta as well as radiates its influences towards Yangtze River Delta. A large number of local and overseas label printing suppliers cluster in these areas. Moreover, cities along Pearl River Delta occupy over 90% market in printing facilities such as pre-press and post-press equipments and accessories. Hong Kong and Guangdong province alone provide 67% productivity in the label market. South China itself is a huge end-user market in label printing industry. The fair, thus can serve these regions' technological demands applied in retailing and production supply link.

Synergy Effect with Printing South China
Sino-Label 08 is held alongside with the well-established fairs, Printing South China and Sino-Pack, which have come to their 15th edition in 2008. Perpetuating the twin exhibitions' success, Sino-Label 08 has already retained 50% booth reservation from last edition's exhibitors. The fair can also be benefited from the considerable trade buyers brought from these printing and packaging events, such as print pack factories, manufacturers in food & beverage, pharmaceutical industries, etc.

Target-oriented Promotion Campaign
Comprehensive promotion of Sino-Label 08 has been launched ranging from trade media to mass media including TV promotion in Pearl River Delta. Updated show information and exhibits highlights are covered in hundred of influential printing magazines and specialized label journals as well as on-line media to acquire trade buyers' attention. Besides, over 200,000 invitations with exhibits preview will be directly reached potential key buyers to facilitate their attendance and purchase at the fairground.

Sino-Label 08 will attract industrial players and assemble the latest label printing technologies, equipment and materials at a time. Renowned brands including Lintec, Taiyo, Avery Dennison, Avery Dennison Printer Systems, X-ray, Patone, Wanan, Haotian, Wutong, Uinted Printing, Gold Fai, Label Long, Webcon, Bao Zhong Bao, King Label, etc. will have prominent participation there.

Ms. Celine To, Senior Sales & Marketing Manager of Adsale Exhibition Services Ltd remarked, "Under the robust development of label industry in China, Guangdong Province already captures over 50% share in terms of production in the industry. A specialized trade exhibition of its kind would definitely serve the growing market needs. Obviously Sino-Label 08 has taped this market opportunity and with its strong background, geographical advantages and large resources invested in inviting leading market players, it will bridge China and international, suppliers and buyers together at a unique trading platform, to explore more market potentials and business in return."

Sino-Label 08 will be held concurrently with The 15th Printing South China, The 15th Sino-Pack and The 12th China Drinktec in a total area of 60,000 sqm, bringing a synergy effect to each other, and thus serving as the most important annual event of its kind in South China to industrial players.

For more information about Sino-Label 08, please contact Ms. Celine To (tel: 852-2516 3371) / Ms. Sally Ouyang, (tel: 86-755-8826 5635), Fax: (852) 2516 5024/(86-755) 82326252, E-mail: pfp@adsale.com.hk or visit the show website: http:// www.2456.com/Label.

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For further information, please contact Ms. Sini Liu (Marketing Communications Department)
6th Floor, 321 Java Road, North Point, Hong Kong
Tel: (852) 2516 3326
Fax: (852) 2516 5024
E-mail: publicity@adsale.com.hk

Adsale Group: http://www.adsale.com.hk
Adsale Industry Portal: http://www.2456.com