China: New middle class driving packaging growth
December 13, 2006
Whenever you look at just about anything related to China, it's always the numbers that are a little hard to fathom. Yes, the country now has a population of 1.3 billion people, and the average purchasing power of each person is $5,300 a year. But there are also 300 million people who still live on a dollar a day or less.
For packaging converters, some of the most important numbers, though, are reflected in the new, burgeoning middle class, says Graham Cox, head of international consultancy for U.K.-based Pira Intl., for it's this segment of the population that's fueling demand for flexible packaging, labels, cartons and other containers. Cox spoke as part of the recent China Pack conference in Chicago, organized by Pira and co-sponsored by Converting and Packaging Digest.
 
 
 
 
 
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