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| China-made Cupboard to Become a Key Player within 5 Years |
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| February 16, 2006 |
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Where there is market, there is competition. Currently, of 100 million urban households in China, only 6.8% possess cupboards, far below the level of developed countries. Based on the general pattern for urban development, China?s overall cupboard demand in the next 3 to 5 years is expected to hit 29 million sets. Even though each set of kitchenware only costs RMB 10,000 and cupboard accounts for 60% in this price, the potential consumption of the cupboard market is expected to hit RMB 35 billion.
Faced with fierce market competition, some China-made cupboard brands have made constant improvements in manufacturing technology and quality. With accumulation in management experience, China's cupboard industry will become mature standardized in every aspect. Within 3 to 5 years, Chinese cupboard enterprises will occupy some market share in the world's cupboard market and come up to international leading level, and "Made in China" will eventually replace "Made in Germany".
As analyzed by an industrial insider, some Chinese cupboard production enterprises are constantly introducing leading equipment from international market and they will soon catch up with their foreign counterparts in hardware. In terms of software such as design capability, China has a history of thousands of years in furniture making and has accumulated extensive experience in this aspect. This inborn advantage is unique to China. To sum up, China-made cupboard will inevitably outperform German furniture and play a leading role in the world.
In the process, as he pointed out, China-made cupboard is constant absorbing state-of-the-art design conception and style from foreign counterparts and therefore, it is unnecessary for Chinese consumers to have the worry that China-made cupboard is inferior. |
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