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| Solid Wood Flooring Products Transforming from 4 Revolutions to 6 Revolutions |
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| January 16, 2006 |
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In the development process of solid wood flooring in the past decade, product innovation and technical innovation have a product pattern focused on four revolutions: timber variety revolution, lacquer revolution, structural revolution and installation revolution. With the global strategic expansion of solid wood flooring, product innovation and technical innovation will inevitably get further upgrading. In the future, product innovation and technical innovation for solid wood flooring will shape 6 revolutions: timber variety revolution, lacquer revolution, structural revolution, installation revolution, functional revolution and environmental protection revolution. Some stable products will become the mainstay of the market. Meanwhile, such processes and technologies as locking/fastening technology, super-wear-resistant technology, antistatic technology, environment-friendly technology, easy-to-install DIY products, products with special functions such as antiseptic products, infrared products and products with healthcare functions will get extensively used in the solid wood flooring industry. In addition, three-layer solid wood flooring will become a mainstay product in the solid wood flooring market.
Based on statistic figures of CTDA (China Timber Distribution Association) Flooring Committee, China currently has more than 1000 solid wood flooring production enterprises with annual output hitting 150 million square meters. Most of the solid wood flooring production enterprises feature small scale, outdated equipment and low level in overall technology and equipment. Only 15% of these production enterprises have annual output exceeding 500,000m2.
Faced with fierce market competition and future development trend, half of these solid wood flooring production enterprises will be kicked out of this market in the next 5-10 years. By 2010, as estimated, China will have about 500 solid wood flooring production enterprises with solid wood flooring output and sales exceeding 100 million square meters, and the annual output and sales of leading enterprises will exceed 8 million square meters. In the next 5 years, at least 300 enterprises will have to shift to solid wood composite flooring and other industrial sectors. Then, the market position of strong brands will be further enhanced. |
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